The smart way to market your business on

The smart way to market your business on social media

One thing we didn’t expect when starting out in business was to have to market it online. We knew traditional routes: Yellow Pages, local newspapers, flyers, etc. But then the Internet happened.

But that was okay. Ish. We knew had a decent handle on the older mediums, like Facebook and Twitter. And wow! What about the newer ones, like Pinterest and Instagram?! Don’t our images look awesome!?

But we soon learn:
it’s one thing sharing a cat GIF or inspirational quote to get a few likes or retweets.

It’s another entirely to generate enthusiasm for your business from your once-everso-faithful-but-now-strangely-shying-away family, friends and alumni.

Marketing your business is long, hard work! But it needn’t be:
► put a plan (or even a ‘strategy’) together and stick to it;
► identify your potential audience (aunt Beth was never going to need industrial fixings was she, really?);
► discover where they’re likely to hang out and the tone of voice used on that platform;
► invest in the right tools to do the humdrum and heavy lifting.

If you can put all that together, you really are good to go. Here are three articles that can help you pull it all together:

1. Making Time for Social Media When You’re Dead Busy ►

2. 6 Quick & Easy Ways to Simplify Your Daily Social Media Tasks ►

3. SEO Help #7: Engagement w/ David Amerland:



*10 Best SEO Manufacturing companies for

*10 Best SEO Manufacturing companies for Jan 2016*
– c/w links to sites & G+ profiles

Interesting list of SEO service providers listed here by Canada’s Broadcaster Magazine.

Never heard of the publication before, nor, to be fair, any of the SEO/Digital Marketing companies that the article lists.

There were no links on the press release, so I’ve put the list together on Google+ containing both a link to their website and another to their Google+ profile.

If you’re looking to outsource your digital marketing (or just keeping your eye on the competition to remain relevant), this eclectic mix of SEO tool and service providers offers a fresh view of our ever-changing market »

World darts championship: top ten bets

Editorial insight…

…the PDC World Championship of Darts starts tomorrow evening at London’s Ally Pally.

Phil Taylor, Andy Hamilton, Justin Pipe and MVG all get mentions in The Metro’s run down of the top ten best odds for the biggest dart’s championship on Earth.

The odds, some tight (evens for 9-darter), some worth a couple of quid (MVG hitting back to back 9-darters @ 2014/1 – remember he was 1 dart away in the semi last year!) for the top ten bets are all listed through the link above.

Who doesn’t get a look-in at the bookies

For me, there are four players who always perform at the Ally Pally

  • Raymond Van Barneveld (5 times world champ)
  • John Part (thrice world champ)
  • Adrian Lewis (twice world champ)
  • James Wade (winner of most PDC majors [7] behind Taylor)

That The Metro has failed to mention these guys at all is something of a surprise. Especially with their focus on The Hammer! He was shocking in Minehead last month and was lucky to keep up his run of getting to the quarters in every major TV darts event for the last year and a half.

In addition, he’ll probably face Dean Winstanley in the Second Round. Dean was awesome at this year’s Grand Slam in Wolverhampton. If the two guys bring their current form to round two, The Hammer will be back him in Stoke before Christmas Eve!

James “The Machine” Wade, depending upon what head he wears, can never be written off. Barney, Darth Maple and Adrian Lewis have all proven they’ve got what it takes to repeatedly lift dart’s biggee. You cannot simply brush that experience aside.

Especially with Jackpot Adie Lewis. It grates me to say this, but when he’s on top form, there are few players that can touch him. Wade, Van Gerwen and Taylor are they, but only if they play to the top of their game.

The full draw, including preliminaries and qualifiers, can be found on Wikipedia’s 2014 PDC Darts Cahmpionship page.

Redefining the word plank: it’s now an abs workout, too, allegedly…

See on Scoop.itabs workout solutions

The abs plank has achieved global notoriety. To get the best abs workout benefit, I went for some expert coaching and got these 6 variations on the plank theme.

Zebedeerox‘s insight:

Two months ago, I knew of only three instances whereby a plank would have a common place in a sentence:

1. Have you ever seen Eric Sykes’ classic comedy, "The Plank"?

2. No, teabagging does not mean throwing used teabags at each other, you "plank".

3. They’d never have discovered her body if I’d have nailed the "plank" over the cellar trap door a bit harder.


Since the turn of the year, however, my interest has been strangely drawn to the "abs plank", a seemingly one-stop shop of an exercise that works the lesser-trained transervus abdominus.  


The inner abs, to you or I.  


It’s great having that ripped six pack look, but you wouldn’t build your mansion on Fistral Beach, would you, no matter how great it looked?


Anything that’s meant to last needs a good foundation.


The inner abs are to the six pack what roots are to century-old trees: entrenched, making them virtually impossible to be harmed by the slightest change of direction in the breeze.


So, in my duties writing for my six pack site this week (through the title link, above), I nipped down to the local gym and got Lee, the gaffer and head coach, to indoctrinate me into abs planks methodology, their benefits and the different variations commonly available on the theme.  And, to be fair, some lesser-known variations, too.


For the sake of the article through the link, I refer to only six of those that Lee demonstrated, but we did many more.  The side plank, for example, didn’t make the article because to me, it didn’t quite fit the brief.


Conversely, the extended abs plank I did put in even though I similarly felt it wasn’t a true plank.  However, with modification (using our elbows instead of our palms), it would indeed fit the mould.


Anyhoo, that’s enough waffle from me, here.  The basic abs plank and variations using a wobble board, stability ball and shifting emphasis of bodyweight combine brilliantly to make a decent abs workout.


Or, if you’ve already got an abs workout and diet regime, such as The Definition Method, Martin’s program for whom I write the weekly round-up, these abs plank exercises work as a fantastic warm down routine for five minutes after your abs workout proper.


To read the rest of the article, click through the link above.  


To get your hands on a copy of Martin’s Six Pack Definition Method Program, the 10-minute intro video is here:


See if it’s what you’re looking for and, if you’re not happy, you’re covered by his 100% money-back guarantee.  Really, the only things you’ve got to lose is belly fat, weight and low self-esteem.


All you’ve got to gain is muscle, a new outlook on life, adulation and a ripped six-pack that will bring so, so much more than you’ve got now.  


And I don’t care how much you’ve got now if you think you’re fit already; just be prepared for more when you can run your finger between the trenches in your abs – or let someone else do it, of course.


Trust me, been there, wore the t-shirt and had it ripped of my torso.


Life’s one long hack with a ripped six pack. Mm, mm.


Sorry, what you still doin’ here? Git on over there and get ripped!

See on